Curriculum & Course DescriptionsBUSM 511 Management and Leadership
This course focuses on competencies that research has identified as essential to effective leadership. The course challenges students to identify successful leadership competencies and to examine and develop their own leadership skills.
BUSM 513 Biblical/Worldview Principles of Management
Within the context of scripture, biblical/worldview principles are identified, discussed, and applied to business problems and situations, including the organization’s responsibility to the individual and to society, and the individual's responsibility to the organization.
BUSM 515 Research Methods and Statistical Analysis
This course is designed to help improve skills in analyzing data and presenting results in a case analysis framework. The skills that will be in focus include data collection, the presentation of data in tables and charts, numerical descriptive measures (with emphasis on standard deviation and coefficient of variation), the normal and t-distribution, confidence interval estimation, hypothesis testing, linear regression, time-series forecasting, and statistical applications in quality and productivity management.
BUSM 517 Legal Frameworks of Decisions
This course examines the legal framework of business by focusing on the legal foundation of business activity, government regulation and public policy, social issues and business ethics. Contracts and sales, product liability, and employment arrangements are surveyed.
BUSM 521 Accounting Information for Management Decisions
The objective of this course is to provide students with an opportunity to understand the complex accounting and financial data they will receive as operating managers. Students will learn how to use the data as an effective management tool for coordinating managerial and organizational activities.
BUSM 525 Managerial Economics
This course deals with the economic models and the decision-making process as they affect business firms. The theories of the firm and market structures are studied: the firm in pure competition, production decisions and resource utilization, entry and exit decisions, the process of general equilibrium, and the firm in other market situations such as monopolistic competition and imperfect factor markets.
BUSM 527 Ethical Issues of Business
This course raises a student’s moral recognition level, provides them with the apparatus to make moral decisions in a business context, and considers ethical problems in business according to the three dominant theories of ethics; eternal law, utilitarianism, and universalism. Emphasis is placed on the role of the leader in organizations.
BUSM 531 Strategic Marketing
The impact of globalization and technological changes on a dynamic marketplace is considered as this course examines a wide range of marketing principles including customer/client satisfaction and advanced marketing strategies both for profit and non-profit enterprises.
BUSM 533 Managing Human Resources
The topics in this course are designed to enhance organizational effectiveness by managing human resources appropriately. Topics include, but are not limited to, creation of change, performance evaluation, motivation, and intervention systems.
BUSM 536 Financial Management
Students will learn the theory and practice of financial decisions with an emphasis on practical application. The course will examine topics including, but not limited to, capital budgeting, capital structure and financing decisions, and managing for maximization of shareholder value. The purpose of the course is to develop financial management skills in a variety of functional levels in the organization.
BUSM 537 Business in a Global Environment
Students learn about economic, legal, and global issues, and how analysis of them can be used in managerial decision-making. The impact of international trade theory, taxation, legal structures, and resource allocations will be considered as they affect the organization.
BUSM 539 Integrated Strategic Management
This course will provide an opportunity for the student to integrate and apply many of the theoretical constructs and practices studied throughout the MBA program. Students will gain experience in strategic planning and decision-making. Each student will participate in making strategic decisions in the areas of marketing, product development, human resource management, financial analysis, accounting, manufacturing, and quality management.
BUSM 550 - Marketing Research
The general objective of this course is to develop the ability to conduct marketing research and provide information for marketing decision-making. The broad course objectives are to help students understand the central concepts of marketing research, the methods of conducting marketing research and how to use research to solve the problems faced by a marketing manager.
BUSM 551- Human Resource Development
This course examines employee training and development from a strategic and practical perspective. Key aspects of training, including assessment, design and evaluation are studied. The strategic significance of employee development as it relates to career management will also be covered.
BUSM 552 - Consumer Behavior
Marketing begins and ends with the customer, from determining customers’ needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in customer behavior with the goal of understanding how these ideas can be used in marketing decision making. Topics covered include customer psychological processes (e.g. motivation, perception, attitudes, decision-making) and their impact on marketing (e.g. segmentation, branding, customer satisfaction). The goal is to provide a set of approaches and concepts to consider when faced with a decision involving understanding customer responses to marketing actions.
BUSM 553 - Strategic Compensation Management
This course studies the strategic importance of compensation taking into consideration current theory, research, and business practices. Emphasis will be placed on understanding the elements of a total compensation plan including system design, compensation strategy, individual pay, benefits, and compensation system management issues.
BUSM 554 - Integrated Marketing Communication
In this course, students learn how to identify and evaluate the full gamut of competitive strategic alternatives in both business to business and business to consumer marketing using a wide variety of analytic tools to develop and analyze consumer insights. Based on this analysis, the major elements of a communication plan are put in place: media, message, target audiences, testable objectives, and budgets. Students learn to measure consumer and business target audiences by their demographic, psychographic and attitudinal characteristics and to analyze the style and appeal of messages within campaigns. Students also learn how to develop a balanced marketing communication plan utilizing the multitude of vehicles available to reach a target audience using the latest today’s technological tools and media.
BUSM 555 - Managing Organizational Change
Students will understand the dynamics of change and how they impact the strategic planning of an organization. The course examines the concept of change and its impact on organizations. Special focus will be given to managing and leading change, current change theories, resistance to change, and understanding the dynamics of change.
BUSM 556 - Global Marketing
Global marketing is an extremely demanding discipline but, from a career standpoint, one which is both challenging and rewarding. Inherent to the success of any global marketing processional, yet many times overlooked and/or underappreciated, is the critical nature of human understanding and relationships in business planning and execution. This is especially relevant in today’s business environment when you consider the dual multinational company imperative of continued revenue and profit growth in mature markets and successfully expanding into new growth and emerging markets. This course assumes an understanding of marketing principles and some exposure to and appreciation of the global environmental. This objective of this course is provide an understanding of how the global environment (particularly cultural diversity) affects the application of marketing principles and business practice on a global basis and the competencies necessary to be a successful global manager.
BUSM 557- Employment Law
An examination of employment and personnel law, this course gives an overview of the large body of laws, administrative rulings, and precedents which encompass all areas of the employer/employee relationship. Some of the topics considered will include employment discrimination; wages; unemployment compensation; pensions; workplace safety; and workers’ compensation.
BUSM 558 – Seminar in Marketing
An examination of current topics in the area of marketing is the focus of this course. Outside readings, case studies, a variety of written assignments, and a final research project are generally required.
BUSM 559- Seminar in Human Resources
This course will examine current topics in the area of human resource management. Outside readings, case studies, a variety of written assignments, and a final research project are generally required.