New partnership aims to increase enrollment
April 23, 2010

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The Office of Admissions is taking another major step toward achieving the college goal of 1,200 traditional students by partnering with Details Communications (DC) of Birmingham, Ala., to develop a new enrollment campaign. Personnel from DC were on campus this week conducting focus groups and photography sessions with students, faculty, staff, and administrators.

Mike Robinson, behind computer, and Lee Insko, at head
of table, with Details Communications, listen to student
comments during a focus group session this week.
The college’s Vision 2020 strategic plan calls for traditional enrollment to grow from its current 740 students to 1,200 over the next 10 years. “To do that, we will need to increase enrollment an average of 6 percent each year, which is very ambitious,” said Director of Admissions Michael Nichols. “Our admissions team has been very successful this year, receiving a record number of applications for what is projected to be a record fall enrollment.

“DC will help us strategically focus our communications around the distinctive culture and story of Bryan College while facilitating new connection points for students and their families. The findings from this week’s focus groups will drive the way we connect and communicate with future Bryan students."

Mr. Nichols applauded DC, saying, “I am particularly impressed with their commitment to serve the Christian community with highly personal communication solutions that demand attention, inspire action, and honor Christ. We are excited about this critical step toward achieving Vision 2020.”