Marketing Concentration (B.B.A.) - Online

Develop the skill set to provide creative solutions in a variety of marketing situations!

The Bachelor of Business Administration Marketing Concentration provides students with a firm foundation for a graduate-level degree in Marketing. Additionally, students will develop the skill set to provide creative solutions in a variety of marketing situations furthering their career opportunities. This degree may be helpful for positions in marketing management, sales, advertising or promotion, social media, and digital marketing.

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There are many benefits to earning this degree at Bryan College!

  • Qualify for your next promotion opportunity.
  • Increase your earning potential.
  • Explore motivation theory and practice within the context of your industry.
  • Become a more thoughtful employee, regardless of your position with an organization.
  • Develop an ethical framework and integrate Christian principles into your business practices.
  • Learn from instructors with real world experience and actively working in their career field.
  • Apply what you are learning each week right away.
  • Network with other students. Your classmates will be working in various fields and industries.
  • Identify and analyze best-practices in the business sub-disciplines of accounting, economics, finance, marketing, and management to determine the role of each within the context of a firm or organization operating in an increasingly global environment.
  • Develop and demonstrate your critical thinking skills by applying business principles and theories to evaluate real-world situations and devise appropriate solutions.
  • Generate communication strategies that effectively incorporate multiple communication channels to achieve positive organizational outcomes.

Flexible Format

Undergraduate course start dates occur every 4 weeks during the term providing the opportunity to begin classes when it is convenient for you. Your program plan will be determined based on your academic history. If you have:

0-48 hours of transfer credit

  • You will begin with general education and elective courses and advance to the core business major courses.

More than 48 hours of transfer credit

  • Your schedule will consist of a combination of the core business, general education, concentration (if applicable), and elective courses.

A total of 120 credit hours is required to graduate. Time to graduation will depend on your transfer credit, course completion, and other factors. Your advisor will work with you to ensure you are on track to meet all graduation requirements. We recommend that you consult with your advisor at least once per semester.


Bryan College is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) which is fully recognized by the US Department of Education.

Bryan College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the associate, baccalaureate, and master’s degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 for questions about the accreditation of Bryan College.