Bryan's interdisciplinary IMC major combines relevant business and communication education to equip you to understand and respect those with differing worldviews and to gracefully approach them from a biblical perspective.
Our IMC major trains you to strategically blend consumer-focused advertising, public relations, and marketing strategies to build a strong brand through the lens of ethical decision-making. Your degree can prepare you for a career as a marketing manager, social media director, media buyer, public relations consultant, trade show coordinator, advertiser, copywriter, event planner, and more.
Bryan faculty blend coursework in Corporate Communication and Public Relations from the Communication Studies Department with coursework in Marketing from the Business Department — all through the lens of biblical principles.
Your academically supervised internship will allow you to apply your marketing and communication skills and knowledge in real-world, real-time situations. You will then have an opportunity to reflect, write, and present to your peers what you learned, what knowledge and skills you used, and the results of your work
Bryan College is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) which is fully recognized by the US Department of Education. In addition, Bryan College business programs are accredited through the prestigious International Assembly for Collegiate Business Education (IACBE).
Bryan College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the associate, baccalaureate, and master’s degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 for questions about the accreditation of Bryan College.
Bryan College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. For more information, view our accreditations.
Create and manage your application entirely online. Our counselors are prepared to help if you have any questions.
