Marketing (B.A.)

Our Marketing degree exposes you to the aspects of marketing you will encounter in marketing professions as well as in business ownership and general management.

Business is everywhere and touches all of our lives and every discipline. The Marketing curriculum at Bryan College will teach you to balance stewardship and the quest for profit in a manner that recognizes the worth of each individual and group, whether customer, supplier, or employee.



A specialized offering from the Department of Economics and Business, our small and focused Marketing major is designed to allow students to double major. This degree will equip you to manage the marketing aspects of your chosen industry.

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Preparing you to manage the various aspects of marketing

Our Marketing major provides you with expert training in offering an effective product presented at the right price, properly promoted to the relevant market, and distributed effectively. Upon graduation, your level of knowledge in marketing, economics, business law, accounting, and management will equip you to work with professionals in any of these fields. Marketing topics covered include market research, decision making, advertising, promotion, and digital marketing.


Why study Marketing at Bryan?

This option is built on developing the research tools necessary to properly focus the essential components of marketing through specific foundational and intermediate level coursework in marketing and quantitative methods.

As a Marketing major at Bryan, you'll have access to marketing mentors, as well as the opportunity to complete an academically supervised internship where you use the knowledge and skills you have developed in a controlled and reflective way.

Sigma Beta Delta
The Bryan College chapter of Sigma Beta Delta seeks to recognize top students in business programs and encourage them to pursue wisdom, honor, and meaningful aspirations. Besides recognition, Sigma Beta Delta provides opportunities for service, scholarships, and networking.

The mission of Sigma Beta Delta is to encourage and recognize scholarship and accomplishment among students of business, management and administration, and to encourage and promote aspirations toward personal and professional improvement and a life distinguished by honorable service to humankind. Sigma Beta Delta was established to honor students who have attained superior records in business programs in schools and colleges with regional accreditation.

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Link to IACBE Member ListBryan College is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) which is fully recognized by the US Department of Education. In addition, Bryan College business programs are accredited through the prestigious International Assembly for Collegiate Business Education (IACBE).

Bryan College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the associate, baccalaureate, and master’s degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 for questions about the accreditation of Bryan College.

Bryan College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. For more information, view our accreditations.