The B.S. in Integrated Marketing Communication (IMC) blends coursework in Corporate Communication and Public Relations from the Communication Studies Department with coursework in Marketing from the Business Department, all in the light of biblical principles. Integrated Marketing Communication is the strategic blending of advertising, public relations, and marketing strategies designed to grab consumer attention and build a strong brand through the lens of ethical decision-making. The IMC examines the natural connections between these different communication methods and provides the 360-degree perspective needed to weave them into comprehensive marketing initiatives.
IMC careers may include marketing managers, social media directors, media buyers, public relations consultants, trade show coordinators, advertisers, copy writers, event planners and creative directors, to name a few.