Integrated Marketing Communications

An interdisciplinary degree that brings together the relevant skills of Business and Communication.

The B.S. in Integrated Marketing Communication (IMC) blends coursework in Corporate Communication and Public Relations from the Communication Studies Department with coursework in Marketing from the Business Department, all in the light of biblical principles. Integrated Marketing Communication is the strategic blending of advertising, public relations, and marketing strategies designed to grab consumer attention and build a strong brand through the lens of ethical decision-making. The IMC examines the natural connections between these different communication methods and provides the 360-degree perspective needed to weave them into comprehensive marketing initiatives.

IMC careers may include marketing managers, social media directors, media buyers, public relations consultants, trade show coordinators, advertisers, copy writers, event planners and creative directors, to name a few.

Sampling of Classes

  • Introduction to Business
  • Principles of Public Relations
  • Digital Marketing
  • Organizational Communication
  • Principles of Marketing
  • Psychology of Communication
  • Leadership and Managing Change
  • Nonverbal Communication
  • IMC Internship

Graduate Schools

  • Regent University
  • University of Tennessee
  • Florida State University
  • West Virginia University
  • Auburn University

Potential Jobs

  • Marketing Managers
  • Social Media Directors
  • Creative Directors
  • Public Relations Consultants
  • Copy Writers
  • Advertisers
  • Event Planners