Majors

Integrated Marketing Communications

Our Integrated Marketing Communication degree helps you develop your God-given talent of communication into marketable skills within a business environment.

Bryan's interdisciplinary IMC major combines relevant business and communication education to equip you to understand and respect those with differing worldviews and to gracefully approach them from a biblical perspective.

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Our IMC major exposes you to all aspects of a business, helping you understand how marketing and communication affect – and are affected by – the people and processes which make up a business.

Preparing you to combine differing communication methods into unified marketing strategies

Our IMC major trains you to strategically blend consumer-focused advertising, public relations, and marketing strategies to build a strong brand through the lens of ethical decision-making. Your degree can prepare you for a career as a marketing manager, social media director, media buyer, public relations consultant, trade show coordinator, advertiser, copywriter, event planner, and more.

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Why study Integrated Marketing Communication at Bryan?

Bryan faculty blend coursework in Corporate Communication and Public Relations from the Communication Studies Department with coursework in Marketing from the Business Department — all through the lens of biblical principles.

Your academically supervised internship will allow you to apply your marketing and communication skills and knowledge in real-world, real-time situations. You will then have an opportunity to reflect, write, and present to your peers what you learned, what knowledge and skills you used, and the results of your work

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Accreditations

Bryan College is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) which is fully recognized by the US Department of Education. In addition, all Bryan College business programs are accredited through the prestigious International Accreditation Council for Business Education (IACBE).

Bryan College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the associate, baccalaureate, and master’s degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 for questions about the accreditation of Bryan College.

Bryan College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. Click here for a listing of programs accredited by the IACBE. Public Disclosure of Student Achievement

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