Bryan College Students Earn Runner-Up Honors at National Marketing Competition

Bryan College is pleased to announce that four of its students earned Runner-Up honors at the 2025 Direct Effect Innovation Competition (DEIC) for their innovative marketing campaign developed for Geico Insurance.

The team included the following students:

• Madison Carter, a junior majoring in Management

• Alan Cloud, a graduating senior majoring in Economics & Finance

• Lacey Mayes, a junior majoring in Criminal Psychology

• Chris Stewart, a graduating senior majoring in Economics & Finance

The DEIC, hosted annually by the United States Postal Service (USPS), is a two-day national event that challenges college students to craft compelling marketing campaigns incorporating a direct mail component. This year’s competition featured corporate sponsors Geico and Chick-fil-A.

Bryan’s student team impressed the judges with a clever, boat-themed direct mail campaign tailored for Geico. Their creative approach and strategic thinking stood out among entries from colleges and universities across the country.

The students were guided and supported by faculty sponsor Dr. Daniel Gates, Professor of Business at Bryan College, who accompanied them to the event.

Bryan College congratulates Madison, Alan, Lacey, and Chris on their remarkable achievement and celebrates the dedication of both its students and faculty members.