Branding Policy

The Bryan College brand policy is designed to protect the integrity and ensure the proper use of the college name and logos. The brand policy is also designed to establish a cooperative program with approved vendors to ensure consistency is our brand, logos, colors, and fonts. The importance of a cohesive plan to brand and market Bryan College and its defining initiatives cannot be overstated. Student recruitment, retention, advancement, and alumni development all depend on a defined brand. Our brand distinctively represents Bryan College and the BC community.

The Marketing and Communications Department is ultimately responsible for the quality and consistency of our branding and marketing efforts; however, each member of the Bryan Community has a responsibility to uphold the values to our institution and to carry forth our mission through consistent messaging.

Effective immediately, all Bryan College designs need to be reviewed and approved through Julie York or David Holcomb. Bryan College will not be responsible for purchases made without this approval. Questions or design approval requests can be received at marketing@bryan.edu.