• Policies
• Levels of Response Guide
• Site Request Form

Social Media Policies

1. No social media site may in any way hinder the mission of the College, which is educating students to become servants of Christ to make a difference in today's world.
2. Any primary administrator must be an employee of Bryan College or a designated student under faculty or staff supervision. Secondary administrators must be approved by the primary administrator.
   • Primary administrators are those who are ultimately responsible for the site, and one will be identified for each site in question.
   • Secondary administrators are those who the primary administrator has given administrative access. For example, each admissions counselor has administrative access to the admissions Facebook page, but the Director of Admissions is ultimately responsible for the page, and so is considered the primary administrator.
3. The primary administrator is responsible for the activity that occurs on the site, including ensuring regular content updates.
4. Bryan College and the organization, club, athletic group, or department represented must be clearly identified in the username and site title. The Web Communications Department (WCD) can provide guidance in naming conventions.
5. Branding of your site includes what you name it, any link alias, and the image you use to represent the site, all of which must be approved by the WCD whose responsibility it is to ensure that every Bryan College social media site uses branding that represents the college in an excellent manner. Here are several considerations:
   • If you're using the college logo, it needs to follow our usage guidelines.
   • Image must be formatted and uploaded so it displays correctly on the site's thumbnail version.
   • If you wish to create a new site, please note there is a "branding" section on your submission request to facilitate the branding approval process.
6. Before beginning a social networking site, written permission must be granted by the WCD as well as the head of the department, club, organization, or athletic team involved.
7. The WCD must be given full administrative access to each account.
8. Any content on any site which is found to be in violation of these policies may be removed by the WCD after first going through the appropriate channels.¹
9. Any site that regularly violates these terms and conditions may be terminated by the WCD after first going through the appropriate channels.
10. Any site that is not under WCD administration and utilizes Bryan's name or logo or the name or logo of any of our athletic teams or organizations may be terminated with the site host (e.g., Facebook, Twitter, etc.) for trademark violation.
11. The WCD reserves the right to terminate the administrative rights of any person for any violation of these policies and procedures after first going through the appropriate channels.
12. Content (videos, photos, etc.) posted to a social networking site by an administrator may be used by the college for any marketing or fundraising purposes as deemed appropriate by the college. Applicable copyright laws must be observed in postings by administrators. Please visit the college's copyright policy for guidelines.
13. Content posted on any social networking site must be current, and the site must be updated at least twice monthly. Individual department heads may require more frequent updates.
14. Administrators may not share information that is confidential and/or proprietary about the College, students or staff, or that would in any way violate the College's privacy policy or FERPA law.
15. Administrators must be honoring to God and respectful of Bryan College, students, staff, alumni, and the community in their posts and responses to posts. Administrators agree to follow Bryan College's Levels of Response Guide in regards to negative or controversial posts. It is the primary administrator's responsibility to monitor site activity frequently and respond accordingly.
16. Under no circumstance is Bryan College liable for legal damages as the result of an employee's or student designee's actions associated with a social networking site.
17. If contacted by the media as a Bryan College representative, an administrator must refer the media to the Director of Public Information.²
18. In addition to abiding by these terms of service and policies and procedures, administrators must abide by the terms of service of the applicable social media site.
19. Bryan College reserves the right to change these terms of service and policies and procedures at any time. An updated copy of the terms of service and policies and procedures will be available online.

¹"Appropriate channels" is defined herein as WCD first contacts the site's administrator(s) listed with WCD.  If the issue is not resolved at that level, then the WCD will contact the Vice President directly responsible for that area, and the VP will direct how WCD should respond.

² This references specific Bryan College business and would not ordinarily extend to include contact of an athletic team or student publication.