Marketing

Overview

Application Requirements:

• Complete an online application.
• Submit official college or university transcripts
  (if applicable).
• If you have fewer than 12 transfer hours,
  submit official high school transcripts.

Course Requirements:

• MKT 243 Principles of Marketing* (3)
• MKT 321 Buyer Behavior (3)
• MKT 329 Advertising & Promotion (3)
• MKT 422 Applied Marketing Innovation (3)
• MKT 423 Digital Marketing (3)

* MKT 243 must be completed prior to enrolling in any other courses

Benefits of this Path

• Provides the marketing professional with
  skills to make their work more efficient
  and effective.
• Offers additional training to enhance career advancement.
• Develops the student’s quantitative and
  qualitative skills in management

Possible Careers

• Marketing Manager
• SEO Specialist
• Project Manager
• Content Strategist
• Content Marketer
• Production Manager
• Social Media Manager
• Digital Marketer