Overview
Application Requirements:
- Complete an online application.
- Submit official college or university transcripts
(if applicable). - If you have fewer than 12 transfer hours,
submit official high school transcripts.
Course Requirements:
- MKT 243 Principles of Marketing* (3)
- MKT 321 Buyer Behavior (3)
- MKT 329 Advertising & Promotion (3)
- MKT 422 Applied Marketing Innovation (3)
- MKT 423 Digital Marketing (3)
* MKT 243 must be completed prior to enrolling in any other courses
Benefits of this Path
- Provides the marketing professional with
skills to make their work more efficient
and effective. - Offers additional training to enhance career advancement.
- Develops the student’s quantitative and
qualitative skills in management
Possible Careers
- Marketing Manager
- SEO Specialist
- Project Manager
- Content Strategist
- Content Marketer
- Production Manager
- Social Media Manager
- Digital Marketer